Keywords People Use digs up the real questions people ask on Google, Reddit and Quora, so your content answers what readers actually want
Keywords People Use
Find the exact questions your audience types, then answer them better than anyone
Most keyword tools hand you a list of phrases and a volume column. Keywords People Use hands you questions, the actual things people type into Google or ask on Reddit and Quora, and that small shift makes writing so much easier. A question is practically a heading already. Answer it well and you have a section, answer a cluster of them and you have an article.
It comes from Edd Dawson, a UK SEO with more than twenty years in the trade. He ran broadband.co.uk, one of the big British broadband comparison sites, sold it in 2021, and launched Keywords People Use in 2022. He also hosts the SEO Is Not That Hard podcast, so the tool sits inside a body of practical, plain-spoken SEO advice.
Where it shines
The People Also Ask search is the headline act: it pulls the questions Google shows, with answers and source URLs, so you can see what already ranks. Autocomplete and a keyword generator add the long tail, and the Reddit and Quora search surfaces how real people phrase things when they are not talking to a search engine.
Around that are the tools that make research a habit rather than a chore. Keyword clustering groups related terms using the search results, search alerts rerun queries on a schedule and email you new questions, bulk search handles up to 1,000 keywords from a CSV, and there is an AI SEO assistant plus an API for building your own workflows.
Who will love it
Content marketers planning a blog calendar, affiliate and niche site builders, and founders writing their own SEO content will feel at home. Try it on the 7-day trial with one topic you already know, collect the questions, and outline your next article straight from them. Plans are credit-based, so you choose the volume of searches that fits your publishing pace.
Keyword research that starts with your reader's question instead of a spreadsheet of numbers.
The verdict
The Rundown
The things Keywords People Use does brilliantly.
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People Also Ask explorer
Questions, answers and source URLs in one view, a fast route to content that matches search intent.
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Reddit and Quora search
Hear how your audience actually talks, which makes headlines and intros sound human.
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Search alerts
Scheduled searches that email you fresh questions, so your content ideas keep arriving on their own.
Common questions about Keywords People Use
- What is Keywords People Use?
- Keywords People Use is a keyword research tool that specialises in finding the questions people ask online. It gathers questions from Google's People Also Ask, Google autocomplete, Reddit and Quora, and adds keyword clustering, search alerts, bulk search, an AI assistant and an API.
- How is Keywords People Use priced?
- Keywords People Use is sold as monthly or annual subscriptions that include a set number of search credits, with different searches using different amounts of credits. New users can start with a 7-day free trial with access to all features.
- Who is Keywords People Use best for?
- It is best for content marketers, bloggers, affiliate site owners and founders who write SEO content and want to build articles around the real questions their audience asks.
- What pairs well with Keywords People Use?
- Keywords People Use is a strong companion to Google Search Console or a Search Console dashboard such as SEO Gets: use the questions to plan new content, then watch how those pages perform in your search data.
Try it yourself
Give Keywords People Use a spin.
Free trial, credit-based tiers. Best for content marketers and affiliate site builders.
Visit Keywords People Use ↗Not sponsored. No affiliate links. Prices and plans change, so check before you buy.
