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App store marketing tools worth knowing
Screenshots, localization and keywords: the store page is the landing page.
For an app, the store listing does the job a homepage does for everybody else, with less room and stricter rules. The screenshots are the pitch, the keywords are the SEO, and every extra language is a new market.
The tools below handle those three jobs, so an indie developer can have a listing that looks like it came from a team.
The app store marketing tools
8 reviewed so far, A to Z.
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AppGrowKit
App Store screenshots that are briefed by your keyword data, not a mood board
AppGrowKit designs your first App Store frames from real ASO research, then keeps watching ranks and reviews so you know what to change next
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AppLaunchFlow
Raw phone screenshots in, a whole app launch kit out
AppLaunchFlow turns the screenshots on your phone into store images, promo videos, icons, ASO copy and a landing page, all from one project
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AppScreenshot Creator
Pick a template, type your headline, export: store screenshots without the fuss
AppScreenshot Creator makes App Store and Google Play screenshots from category templates, with a free plan and a pay-once Pro upgrade
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aso.best
A one-person ASO tool built on Apple's own search numbers
aso.best reads your competitors' App Store keywords from Apple's own numbers, and it is built by a developer who needed it himself
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Listing Quick
A proper writing desk for your Chrome Web Store listing
Listing Quick gives Chrome extension makers a calm place to draft, compare and version their store listing before it goes live
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ReachFront
The after-launch workspace for indie apps: find your people, then climb the store
ReachFront starts one step before ASO, finding the Reddit and X threads where your next users are asking, then helps your listing rank
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Shotlingo
Design your store screenshots once, then ship them in forty-odd languages
Shotlingo makes localized App Store screenshots quick and affordable enough that indie developers can make them part of every release
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Storeshot
AI-designed App Store screenshots, paid for by the pack instead of by the month
Storeshot turns your raw app screens into a designed store set in one pass, and it asks for credits rather than a subscription
Common questions
- Which app store marketing tools are reviewed on GTM Listings?
- GTM Listings reviews 8 app store marketing tools: AppGrowKit, AppLaunchFlow, AppScreenshot Creator, aso.best, Listing Quick, ReachFront, Shotlingo, Storeshot. Each one has a full review covering what it does best, who will love it, and how to get started.
- What counts as an app store marketing tool?
- Software for app store optimization (ASO): designing store screenshots, localizing listings into other languages, and researching the keywords people search in the App Store and Google Play.
- Which app store marketing tools have a free plan?
- Of the app store marketing tools reviewed here, AppLaunchFlow, AppScreenshot Creator, aso.best, Shotlingo have a free plan or a free, open-source option. Plans change, so check each tool's pricing page before relying on it.
- How are tools chosen for GTM Listings?
- There is no submission form, no sponsorship and no affiliate links. Tools are picked because marketers actually use them, and the reviews are researched and fact-checked before they go up.
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