Category
Ads and creative tools worth knowing
Ad research, ad specs and the creative that goes inside the ad.
Paid social rewards whoever tests the most creative, and most small teams do not have a studio to make it. These tools fill that gap: spying on what already works, getting the dimensions right the first time, and turning a script or a product demo into something you can actually run.
Many are new and AI-powered, which means more ideas tested, faster, for a fraction of what a studio would cost.
The ads and creative tools
6 reviewed so far, A to Z.
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All Ad Specs
Every ad size you keep googling, in one free, tidy place
All Ad Specs puts nearly 600 ad formats from 36 platforms on one free site, which beats opening eleven help centres before every campaign
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CastTake
Talking AI video ads from a product photo, with pricing as clear as a vending machine
CastTake turns one product photo into a short AI video ad, and is refreshingly upfront about exactly what each clip costs
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Foreplay
The swipe file that grew into a whole home for your ad creative team
Foreplay helps ad teams save great ads, study competitors and write sharper briefs, and it got there without a cent of venture money
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Jem Social
Book UGC creators and influencers, and pay only when the content lands
Jem Social puts creator sourcing, briefs, escrow payments and per-creator analytics in one place, so small brands can run UGC at scale
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Spytrend
An ad spy tool that follows the person behind the ads, not just the ads
Spytrend groups Meta and TikTok ads by the operator running them, which is exactly the view media buyers have been asking for
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ViralKit
A daily drip of hook-plus-demo videos for founders who would rather be building
ViralKit hands app and SaaS founders fresh short-form videos every day, ready to download and post before your coffee goes cold
Common questions
- Which ads and creative tools are reviewed on GTM Listings?
- GTM Listings reviews 6 ads and creative tools: All Ad Specs, CastTake, Foreplay, Jem Social, Spytrend, ViralKit. Each one has a full review covering what it does best, who will love it, and how to get started.
- What counts as an ads or creative tool?
- Software for researching competitors’ ads, getting ad formats right, and producing ad and short-form video creative.
- Which ads and creative tools have a free plan?
- Of the ads and creative tools reviewed here, All Ad Specs, Spytrend have a free plan or a free, open-source option. Plans change, so check each tool's pricing page before relying on it.
- How are tools chosen for GTM Listings?
- There is no submission form, no sponsorship and no affiliate links. Tools are picked because marketers actually use them, and the reviews are researched and fact-checked before they go up.
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