Category
Analytics tools worth knowing
Traffic, funnels, heatmaps and session replays: finding out what people actually do.
Great marketing gets better when you can see it working. The tools below answer the questions that matter: where visitors came from, what they did next, and what turned them into customers.
Some count page views and respect privacy. Some track every click inside a product. Some let you replay a visit and see your site through a customer’s eyes.
The analytics tools
8 reviewed so far, A to Z.
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AnalyzeUser
Cookieless analytics that emails you a plain-English briefing every morning
AnalyzeUser ties every visit and every payment to its source, then lets your AI coding tools read the numbers too
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clicks.page
Calm, cookieless analytics that shows which visitors actually paid
clicks.page is a friendly little analytics dashboard with revenue attribution, bot filtering and an AI agent that can install it for you
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Clics
A cookieless GA alternative that also tells you when ChatGPT sends traffic
Clics is cookie-free web analytics with a genuinely timely trick: showing what AI assistants send your way
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Flowsery
Session replay where an AI watches the recordings so your team does not have to
Flowsery is a Gdańsk-built analytics tool that has AI sit through your session replays and hand you the bugs worth fixing
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Living Page
Turn PDFs into branded flipbooks and see exactly which pages get read
Living Page turns your brochures, decks and reports into page-turning links, then shows you how far each reader really got
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OpenPanel
Web and product analytics in one open source box, for less than a Mixpanel bill
OpenPanel is a bootstrapped open source bet that you do not need two analytics tools and a big invoice to understand your users
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Plausible Analytics
One page of traffic stats, no cookies, and nothing you need a course to read
Plausible Analytics is what web analytics looks like when every report has to earn its place on a single page
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TubeAnalytics
YouTube Studio numbers, competitor snapshots and AI video ideas under one roof
TubeAnalytics tries to replace the tab pile YouTube creators juggle, putting your numbers, your rivals and your next video idea in one dashboard
Common questions
- Which analytics tools are reviewed on GTM Listings?
- GTM Listings reviews 8 analytics tools: AnalyzeUser, clicks.page, Clics, Flowsery, Living Page, OpenPanel, Plausible Analytics, TubeAnalytics. Each one has a full review covering what it does best, who will love it, and how to get started.
- What counts as an analytics tool?
- Software for measuring website and product usage: traffic sources, conversions, funnels, user behaviour, heatmaps and session recordings.
- Which analytics tools have a free plan?
- Of the analytics tools reviewed here, Living Page, OpenPanel, Plausible Analytics have a free plan or a free, open-source option. Plans change, so check each tool's pricing page before relying on it.
- How are tools chosen for GTM Listings?
- There is no submission form, no sponsorship and no affiliate links. Tools are picked because marketers actually use them, and the reviews are researched and fact-checked before they go up.
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